Video interviews made easy! - Most clients we work with have never been in front of a video camera for an interview. It is quite natural to be a little nervous. Much of the fear will go away with a little pre-interview preparation. Following are 7 tips that will help in your preparation.

1. Arrive to the set at least 30 minutes prior to the shoot, it will help in getting you comfortable with your surroundings and the film crew.
2. Wear solid colors or creamy off whites as these usually work best on camera. You might want to bring a change of clothes just in case. Do not wear any thin striped patterns – they tend to create a sort of vibration effect on film. If the interview is filmed in front of a green screen then do not wear anything with green colors. Not wearing green in front of a green screen may seem slightly obvious, unless the producer wants to create a "floating head" effect :-)
3. Prepare for what you would like to say in advance. Here at Digitalmirror, we provide you with the interview questions a few days prior to the shoot. Don't worry about getting every answer correct the first time, the interviewer can simply ask the question again until everyone is pleased with the response. The camera crew is there to make you look – and sound – good. Keep that in mind.
4. Keep your answers short, and repeat part of the question in your answer. The interviewer's voice in many of our productions is not part of the final video. For example, if the question is "What is your favorite color?" instead of answering "Blue." you would say "My favorite color is blue." This makes your answers conversational and friendly.
5. The lights can be hot so its always good to bring some water or ask the film crew to get you some water.
6. Try to enjoy the process. It can really be quite enjoyable and fun.

Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video[1] or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.[2] Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos.

With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. For example, a company might feature a promotional video on their website[3][4][5] (or a video sharing website such as YouTube[6]), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting facilities)—as a way of engaging audiences who are used to viewing popular media, a corporate video might even be themed on a well-known television series.

A corporate video production company may typically take the client brief, develop a script or treatment (and sometimes a storyboard), liaise with the client, and agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.

The corporate video production process will frequently involve the following stages:

• Pre-Production, including script writing and storyboarding. The budget will also be agreed at this stage between the production company and client.
• Production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
• Post-production and video editing - the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.

Types and usage

Staff training/induction and safety videosInvestor relations / financial resultsCompany promotional/brand videosVideo role play (often with actors)Client and customer testimonial videosCorporate event filming (for example, a new product launch or conference)Live and on-demand webcastingTechnology and product demonstration videosBusiness television

Feel like your current marketing strategy isn't giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it's luster, and you think it's time to move on to something new. You're aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you're running out of ideas. There may be one you haven't considered till now... at least, not seriously.

Corporate video production deserves a second look. A creatively produced corporate video can place a new spin on, and even compliment, existing marketing collateral. What's more, it can be targeted to capture the attention of a very specific audience, or broadened to a much wider demographic, depending on the need. Though there are countless ways in which corporate video production can be employed, here are a few worth considering:

Corporate Image Building- Consumers form opinions about companies every day for any number of reasons, ranging from personal experience to word of mouth to positive (and negative) media. With Video, you have a powerful tool at your disposal to help influence those opinions in a direction that is favorable to your core values, as well as your bottom line. It puts you in the driver's seat. Corporate video production is a dynamic tool that has been shown to produce up to +70% retention rate over print and radio.

Brand Films and Storytelling- Every organization has a story to tell, and corporate video production is an excellent vehicle to get that story across. People identify with the struggle involved with building something from nothing more than an idea. Your History, product development, or impact on your given market are all things that your target audience will be interested in. This approach gives you many minutes of creative, uninterrupted videologue, designed to win-over your audience to your brand identity, core values, and culture of excellence.

Investor Presentations- Put an innovative spin on your communications to investors that is suitable for formal presentation venues, meetings, or web publications. Don't bore your investors to tears will more of the same old graphs and pie charts, accompanied by the drone of industry monologue (the same ones, by the way, your competitors might be using.) These people are giving their time, attention, and most importantly their capital resources in return for assurance that they are backing the right business plan. A professionally crafted video presentation can leave an indelible mark in the minds of your investors, and help keep then on your team for the long haul.

Customer Testimonials- Your prospective customers are sizing you up, looking for a product, and a company behind the product, that they can trust. A very affective approach to winning new customers has been letting people who have already been through that process tell their story, and what lead them to the decision to choose you. Even better, let them tell your prospects why they are convinced they made the right choice!

Production Process Overviews- On a more technical note, this style of corporate video production works well within a B to B setting. Show prospective buyers how your system works. Let them experience the sight and sound real features at work that are larger than life... while never leaving their seat. Overcome geographical barriers by bring your demonstration right to them.

Feel like your current marketing strategy isn't giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it's luster, and you think it's time to move on to something new. You're aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you're running out of ideas. There may be one you haven't considered till now... at least, not seriously.

Corporate video production deserves a second look. A creatively produced corporate video can place a new spin on, and even compliment, existing marketing collateral. What's more, it can be targeted to capture the attention of a very specific audience, or broadened to a much wider demographic, depending on the need. Though there are countless ways in which corporate video production can be employed, here are a few worth considering:

Corporate Image Building- Consumers form opinions about companies every day for any number of reasons, ranging from personal experience to word of mouth to positive (and negative) media. With Video, you have a powerful tool at your disposal to help influence those opinions in a direction that is favorable to your core values, as well as your bottom line. It puts you in the driver's seat. Corporate video production is a dynamic tool that has been shown to produce up to +70% retention rate over print and radio.

Brand Films and Storytelling- Every organization has a story to tell, and corporate video production is an excellent vehicle to get that story across. People identify with the struggle involved with building something from nothing more than an idea. Your History, product development, or impact on your given market are all things that your target audience will be interested in. This approach gives you many minutes of creative, uninterrupted videologue, designed to win-over your audience to your brand identity, core values, and culture of excellence.

Investor Presentations- Put an innovative spin on your communications to investors that is suitable for formal presentation venues, meetings, or web publications. Don't bore your investors to tears will more of the same old graphs and pie charts, accompanied by the drone of industry monologue (the same ones, by the way, your competitors might be using.) These people are giving their time, attention, and most importantly their capital resources in return for assurance that they are backing the right business plan. A professionally crafted video presentation can leave an indelible mark in the minds of your investors, and help keep then on your team for the long haul.

Customer Testimonials- Your prospective customers are sizing you up, looking for a product, and a company behind the product, that they can trust. A very affective approach to winning new customers has been letting people who have already been through that process tell their story, and what lead them to the decision to choose you. Even better, let them tell your prospects why they are convinced they made the right choice!

Production Process Overviews- On a more technical note, this style of corporate video production works well within a B to B setting. Show prospective buyers how your system works. Let them experience the sight and sound real features at work that are larger than life... while never leaving their seat. Overcome geographical barriers by bring your demonstration right to them.

Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video[1] or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.[2] Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos.

With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. For example, a company might feature a promotional video on their website[3][4][5] (or a video sharing website such as YouTube[6]), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting facilities)—as a way of engaging audiences who are used to viewing popular media, a corporate video might even be themed on a well-known television series.

A corporate video production company may typically take the client brief, develop a script or treatment (and sometimes a storyboard), liaise with the client, and agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.

The corporate video production process will frequently involve the following stages:

• Pre-Production, including script writing and storyboarding. The budget will also be agreed at this stage between the production company and client.
• Production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
• Post-production and video editing - the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.

Types and usage

Staff training/induction and safety videosInvestor relations / financial resultsCompany promotional/brand videosVideo role play (often with actors)Client and customer testimonial videosCorporate event filming (for example, a new product launch or conference)Live and on-demand webcastingTechnology and product demonstration videosBusiness television

Video interviews made easy! - Most clients we work with have never been in front of a video camera for an interview. It is quite natural to be a little nervous. Much of the fear will go away with a little pre-interview preparation. Following are 7 tips that will help in your preparation.

1. Arrive to the set at least 30 minutes prior to the shoot, it will help in getting you comfortable with your surroundings and the film crew.
2. Wear solid colors or creamy off whites as these usually work best on camera. You might want to bring a change of clothes just in case. Do not wear any thin striped patterns – they tend to create a sort of vibration effect on film. If the interview is filmed in front of a green screen then do not wear anything with green colors. Not wearing green in front of a green screen may seem slightly obvious, unless the producer wants to create a "floating head" effect :-)
3. Prepare for what you would like to say in advance. Here at Digitalmirror, we provide you with the interview questions a few days prior to the shoot. Don't worry about getting every answer correct the first time, the interviewer can simply ask the question again until everyone is pleased with the response. The camera crew is there to make you look – and sound – good. Keep that in mind.
4. Keep your answers short, and repeat part of the question in your answer. The interviewer's voice in many of our productions is not part of the final video. For example, if the question is "What is your favorite color?" instead of answering "Blue." you would say "My favorite color is blue." This makes your answers conversational and friendly.
5. The lights can be hot so its always good to bring some water or ask the film crew to get you some water.
6. Try to enjoy the process. It can really be quite enjoyable and fun.